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Media Information


  
 
 
 
 
 
 
 
 
 
 
 
 
TourBusiness Media Information 2009 
  1. General Information
  2. Advertising Rates    
  3. Technical Requirements
  4. Standart Formats
  5. Special Forms of Advertising
  6. Online
  7. Publication Plan
  8. Special Subject Issues
  9. TourBusiness North-West Russia Magazine
  10. TourBusiness North-West. Advertising Rates
  11. TourBusiness Workshops Calendar 
 
 1. General Information

Profile
TourBusiness (Travel Trade Russia) is an independent monthly magazine, which serves Russian travel companies. It publishes important and detailed information on the main aspects of travel business: transport, hotel service, insurance, tourist formalities, aspects in legislation, licensing, certification, taxation, financial service, IT etc. In each issue - hot news of Russian and International travel markets, statistics and analytic of surveys for specialists in tourism.

Distribution: Russia

Circulation
9000 copies (travel agencies, tour operators, transport operators, insurance companies, hotels, tourist associations, local tourist boards and travel related companies).

TourBusiness Target Group
Travel agencies/Tour operators
93%
Hotels
1,5%
Transport companies
1,9%
Regional Tourist Boards 1,1%
Insurance companies 0,2%
Others 2,3%
 
Frequency: twice a month (including special-subject issues)
Adress: Suvorovsky sq. 2, Moscow Russia 129110
Postal Address: P.O.Box 32,107031 Moscow Russia
Phone: +7 495 723-7272
Fax: +7 495 723-7272
E-Mail (editorial): tb@tourbus.ru
advertisement dept.: reclama@tourbus.ru
workshop dept.: workshop@tourbus.ru
Internet: www.tourbus.ru
 
General Director
Ivan Kalashnikov
Chief Editor
Elena Borisova
Special Issues' Editor
Alexander Popov
Advertising Department Director
Olga Maltseva
Workshop Department
Elena Prager 
Circulation Department
Larisa Tarasyuk
 
Subscription on the year 2009 via editorial office     
Subscription rates:
Annual subscription
Russia
ˆ70
Overseas
ˆ120
     
Editions, publishing by TourBusiness
TourBusiness - The monthly magazine for the Russian Travel Trade
Five stars - The monthly magazine for the Russian Hotel Industry
Business Travel - The monthly magazine for the Russian MICE-Industry
TourBusiness North-West Russia – The monthly magazine for the North-West Russia Travel Trade
The annual catalogue for Meeting & Event Buyers

TourBusiness - exclusive representative of  Travel Weekly Magazine and Reed Travel Exhibitions
  

2. Advertising Rates     
  
Format
4c
1/1 page
ˆ3900
Junior Page
ˆ2700
1/2 page
ˆ2100
1/3 page
ˆ1450
1/4 page
ˆ1050
2/1 page
ˆ6650
2 x Junior Page ˆ4500
    
COVERS
2nd Cover
4c
ˆ4700
3rd Cover
4c
ˆ4400
4th Cover
4c
ˆ5500
 
1st Cover
Corner
ˆ800
 
Discounts:
2-4 publications
5%
5-7 publications
10%
More than 7 publications
15%
 
Arrangement of advertisement in the certain place - No surcharge.
Bleed - No surcharge

Advertising deadline - 25 days to publication date.
All rates in Euro and are subject of VAT tax (18%)
Contacts: Maltseva Olga, Dalevitch Natalie
Phone +7 495 723-7272
E-mail: reclama@tourbus.ru

Current prices are valid since January 1, 2008.


3. Technical Requirements

Files:
Files of the following formats can be accepted:
1. Advertisement nesting files are accepted only in the format of QuarkXPress 4.x (Mac/Win) software.
Advertisement module shall be made up on a type rage with sizes sharply corresponding to one of the type sizes of standard formats.
The source files of advertisement modules has to be made up for printing office taking into consideration all the requirements of the printing process. All the electronic layout sheets shall be accompanied with colored and black & white printed copies.
2. Files with TIFF, EPS resolution, made by means of Adobe Photoshop 3.0 software and higher, Adobe Illustrator 6.0 and higher with the screen resolution not less than 300 dpi can be accepted.
TIFF, EPS resolution advertisement module size shall exactly correspond to the standard size.
TIFF, EPS files shall be prepared for the printing house considering all the requirements of the printing process. All the files shall be accompanied with colored and black & white printed copies.
3. Texts – on a hard or electronic carrier printed in MS-Word software program (left side justification, no divisions of words, without extract end symbols in the end of the line with signs of tabulation between columns of the assumed charts).
Data carriers: CD-ROM, CD-R, CD-R/RW, DVD-R/RW.
 
The following information is not accepted:
Files of any formats exported from Corel Draw software.
Files where any objects even hidden exceed the borders of the advertisement unit.
Files out of the CMYK model.
Files made up by means of any graphics editors incorporated into software MS Word; Adobe PageMaker, QuarkXPress.
Black-and-white and halftone originals to be reprinted full colored.
All the materials by no means are checked for compliance with the technical requirements.
 
 4. Standart Formats  

1/1 page
185 mm wide x 260 mm high
 
1/1 page
Bleed size 205 mm wide x 280 mm high
 
Junior Page
138 mm wide x 184 mm high
 
2 x Junior
296 mm wide x 184 mm high*
Bleed size
296 mm wide x 195 mm high*
 
1/2 page
185 mm wide x 120 mm high
Bleed size
205 mm wide x 131 mm high*
 
1/2 page
91 mm wide x 244 mm high
Bleed size
101 mm wide x 280 mm high*
 
1/2 page
138 mm wide x 161 mm high
 
1/3 page
91 mm wide x 160 mm high
1/3 page
122 mm wide x 120 mm high
 
1/3 page
185 mm x 79 mm high*
Bleed size
205 mm wide x 90 mm high*
 
1/3 page
61 mm x 244 mm high
Bleed size
71 mm wide x 280 mm high*
 
1/4 page
43 mm wide x 244 mm high
 
1/4 page
91 mm wide x 120 mm high
 
1/4 page
185 mm wide x 58 mm high
 
1/6 page
185 mm wide x 40 mm high
 
1/6 page
91 mm wide x 80 mm high
 
1/8 page
91 mm wide x 58 mm high
 
1/8 page
43 mm wide x 120 mm high
 
1/8 page
185 mm wide x 27 mm high
 
Notes:
All sizes are shown:
wide x high
* Formats for advertisement with bleed + 5 mm allowance for cutting on the outer edges.
Other formats on request.
 
 5. Special Forms of Advertising
 
Inserted Coupons
Format: 4 pages
Size (width x height): 205 mm x 100 mm
Color:  full color
Price:  ˆ3400
Glossy, enamel-paper is used, weight – 135 g/sq m
Other formats are available on request
 
Wrap Cover
Format: 4 pages
Size: 100 mm wide x 280 mm high
Price:  ˆ4300
Bound Inserts
4 Pages: ˆ7450
8 Pages: ˆ10200
Glossy, enamel-paper is used weight – 135 g/sq m
Other formats are available on request
 
Tip-ons
Tip-ons are only available in combination with 1/1 page advert
Rates: ˆ370 per 1000 Business Reply Cards, ˆ80 per each additional 1000 Cards
 
Loose Insers
Catalogues, Invitations, Newsletters etc.
Address Data Base contents: 18,000 Russian companies
- Travel agencies
- Tour operators
- Transport companies
- Insurance companies
- Hotels
- Russian regional tourist boards
- IT companies etc.
 
Delivery list
Selection of delivery addresses:
- Regions
- Cities
- Activity of companies
- Travel agency / tour operator
- Year of foundation etc.
Costs per 1000 (weight − up to 20 g) − ˆ270
The cost of each additional 20 g shall be increased on ˆ100 per 1,000 inserts
Additional inserts: costs shall be increased on ˆ50 per additional 1,000 inserts
 
All rates are in Euro. VAT 18% is not included.
Aditional Information of direct mail service you can get from Tarasyuk Larisa,
E-mail: larisa@tourbus.ru
 
 
 6. Online www.tourbus.ru
 
Tourbus.ru is TourBusiness magazine’s web portal. It is addressed a a broad scope of users – from top-level industry decision makers to travel agency sales staff. Innovative forms of advertising and PR ensure client attention and interaction.
In combination with TourBusiness magazine tourbus.ru offers an essential cross-media advertising platform in the Russian tourism industry.
 
Rates and Formats
 
Ad Type
Size in pxl
Rate in euro
XXL Banner
-constant
-with rotation
1000x80
 
690
370
Full Banner #1
-constant
 -with rotation
170x200 
 
480
260
Half Banner #1
170x120 
260
Skyscraper
170x480
1090
Full Banner#2
455x80
350
Half Banner#2
210x80
180
Special Banner
161x80
340
Expandable Banner
Flexible
790
All sizes are shown: wide x high
Technical requirements: JPG, GIF, Flash - till 40 KB
 
 
Special Forms of Advertising
E-presentation
Advertorial interviews with chiefs of tour operator’s companies, hotels, transport companies, NTOs, IT-companies etc. Usually includes about 10-15 questions and answers. Interview’s banner placed on the main page of web-site.
Price: 450 euro/2 weeks
 
TourBusiness Newsletter
It includes hot daily news of Russian and International travel markets.
Circulation: more than 13.000 addresses
Distribution: Russian travel agencies, tour operators and travel related companies
Frequency: daily
Price: 1-3 news – 20 euro each
4-6 news – 17 euro each
+7 – 15 euro each
 
All rates in Euro and are subject of VAT tax (18%).
Contacts:  Natalie Dalevich, e-mail: reclama@tourbus.ru
tel.: +7 495 723-72-72
  

7. Publication Plan
 
January
Riga
Special issue
#1
January-
February
Guidebooks
Rome
Austria,Germany,Switzerland
Canary Islands,Madeira
Cultural capitals of Europe 
February 
Cologne
Special issue 
#2 February
Scotland
Special issue 
March
Catalogue Russia, Meetings & Incentives
March
Official Intourmarket-2009 Exibition Guide
March
Hungary
Special Issue
#3
March
Special MITT, Intourmarket-2009
Exibition issue
Cruises
Religious tourism
Spain, Portugal, Scotland
Cyprus, Malta
Palaces and castels
Coach Tours
#4 April
Tourism - tendencies and forecasts
Istanbul
France,Italy.Benelux
Sicily, Sardinia, Corsica
Youth tourism 
#5 April
Cruises
Special Issue 
#6 April
Sea holidays
Special Issue 
 May
Official MITF-2009 Exibition Guide
#7 May
Resorts of Russia
Rural tourism
Czech Republic, Hungary, Poland
Tunis, Morocco
Education abroad
June
Bavaria
Special Issue 
#8 June
Transport
Lisbon
Greece,Bulgaria
Croatia, Montenegro, Slovenia
Excursions & Sea holidays
#9 June
European Route
Special Issue 
#10 July
Insurance in Tourism
Wine tours
North Europe, Great Britain
Turkey
Eco-tourism. National parks
¹11 July 
Spa & Wellness
Special Issue 
# 12 August
Touroperators & travel agencies
Seoul
Israel
Vietnam, Laos, Cambodia, Burma
Romantic & wedding tours
Week-end tours
August
Technologies
Special Issue 
August
Dominican Republic - Luxury leasure
Special Issue 
August
East Africa
Special Issue 
September
Guide
#13 September
Official Leasure-2009, MIBEXPO, Luxury Leasure Exibitions Issue 
Russian Regions
Events Tourism
Thailand, Malaysia
United Arab Emirates, Jordan
Adventure tourism
September
South Africa
Special Issue 
September
Valle d`Aosta 
Special Issue 
#14  October
Ski & Spa
Havana
Australia & New Zealand
Islands of Indian Ocean
Excursions trains
#15 October
Ski
Special Issue
#16 November
Hotel Industry
Christmas tours
India, China
Resorts of Latin America.
Etno-tourism. Folk villages
#17 December
Technologies
Krakow
Japan, South Korea
Ski resorts
Luxury leisure
#18 December
Winter Sea Holidays
Special Issue 
 
8. Special Subject Issues


Special Subject Issues of TourBusiness Journal and Supplements are issued 15-20 times a year.
Circulation: 9,000–15,000 copies (travel agencies, tour operators, local tourist boards and travel related companies Moscow and regional exhibitions and workshops).
 
January
Riga
February
Cologne
#2 February
Scotland
March Hungary
#5 April Cruises
#6 April Sea holidays
June Bavaria
#9 June European Route
¹11 July Spa & Wellness
August Technologies
August Dominican Republic-Luxury leisure
August East Africa
September South Africa
September Valle d’Aosta
¹15 October Ski
¹18 December Winter Sea Holidays
 
Special Subject Issues’ Editor − Alexander Popov
Information about the participation in special subject issues is available from Chief Editor of Special Issues Alexander Popov, e-mail: alex@tourbus.ru

Information about advertisement
Olga Maltsceva, Natalie Dalevitch
Tel: +7 495 723-7272; e-mail: reclama@tourbus.ru
Advertising deadline − 25 days prior to Special Subject Issue publication date
  
9. TourBusiness North-West Russia Magazine 

TourBusiness North-West Russia (Travel Trade North-West Russia) is the magazine for the Russian Travel & Tourism Industry specialists. It publishes analytical, problem materials about modern state and development of tendencies in tourism on the North-West of Russia, infrastructure of tourism (trips, hotels, insurance), legal acts and documents connected with tourism, licensing and certification, consulting in the field of taxation, business accounting and financial audit of tourbusiness. Each issue contains reviews of tourism markets of North-West regions of Russia, Baltic, Scandinavian countries etc.

Circulation3.000 copies

Distribution:
TourBusiness North-West Russia is circulated around St. Petersburg and throughout Leningrad, Arkhangelsk, Vologda, Murmansk, Novgorod, Pskov, Kaliningrad regions, and Komi and Karelia republics.

TourBusiness North-West Russia Target Group
Travel agencies/Tour operators
65%
Hotels
12%
Transport companies
6%
Corporate bodies
12%
Regional Tourist Boards
1,1%
Insurance companies
1,6%
Others
2,3%
 
Frequency monthly

Subscription rates via editing office: Annual subscription
Russia
ˆ20
Overseas
ˆ45
 
Address: of. 31B, Sadovaya 28/30, St. Petersburg, Russia, 191025
Phone: +7 812 310-3245, 335-0883
Fax: +7 812 335-0883
Internet: www.tourbus.ru
Chief Editor: Irina Smirnova
Advertising Department manager: Oksana Vorobiova
    
10. TourBusiness North-West. Advertising Rates

Format   
1/1 page
ˆ1950
Junior Page
ˆ1300
1/2 page 
ˆ1050
1/3 page
ˆ680
1/4 page
ˆ540
 
Covers
2nd Cover
ˆ2100
3rd Cover
ˆ1950
4th Cover
ˆ2350

1 st Cover
Coner
ˆ390
 
Insert Coupons 4 pages
ˆ1850
Wrap cover
ˆ2300

Discounts
Frequency scale

2-4
5%
5-7
10%
More than 7 publications
15%
Agency commission
15%
Companies specialized only in inbound tourism
25%
Advertorial
20%
 
Other places for advertisement – No surcharge
Bleed − No surcharge

All rates in Euro and are subject of VAT (18%).

Advertising deadline − 20 days to publication date

Contacts: Irina Smirnova, Oksana Vorobiova
E-mail: tourbus@westcall.net

Current prices are valid since January 1, 2009

11. TourBusiness Workshops Calendar

TourBusiness workshops − are professional (b2b) meetings between Moscow and International touroperators, hotels, the represantatives of National tourism offices with regional travel agencies and companies, held before the winter and summer seasons.

The workshop participation fee: four cities – ˆ1250, three cities – ˆ970, two cities – ˆ700, one city – ˆ420 (VAT is not included).
In participation fee is included: the cost of venue, advertising in Tourbusiness magazine, an entry in the workshop catalogue, coffee-breaks and welcome cocktail.
 
Workshop department
Victoria Kudryashova
Additional information: e-mail: workshop@tourbus.ru
www.tourbus.ru/workshop
TourBusiness has organized more than 125 workshops in 21 cities since 1999
 
(495) 723-72-72